Style Library

Fresh Market

Stylemodern

E-commerce style for food, grocery, and organic brands. Warm tones with rounded cards and natural textures convey freshness and trust.

#fef9f0
#2d5016
#e8722a
#f5c542
#8b4513
#d4e4bc

Preview

A sample page drawn from this style’s tokens — a guide to the look, not the exact output.

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Prompt
Paste into any AI assistant before describing what to build — or attach it to a project below.
# Visual style: Fresh Market

E-commerce style for food, grocery, and organic brands. Warm tones with rounded cards and natural textures convey freshness and trust.

## Philosophy
Fresh Market draws inspiration from farmers' markets and organic food stores.

Core principles:
- Natural warmth: Warm base tones evoke sunshine and harvest
- Rounded friendliness: Large border-radius and soft shadows convey approachability
- Freshness perception: Green means fresh, orange means vibrant, brown means earthy
- Artisan texture: Subtle textures suggest natural, handmade quality

## Do
- Use warm cream base bg-[#fef9f0]
- Primary button uses pumpkin orange bg-[#e8722a] text-white rounded-full
- Product cards use large rounded-2xl shadow-sm
- Category tags use pill shape rounded-full bg-[#d4e4bc] text-[#2d5016]
- Headings use font-bold text-[#2d5016]
- Use green text-[#2d5016] to convey freshness and organic
- Price tags use color block bg-[#f5c542] text-[#8b4513] rounded-lg px-2
- Images use rounded-xl overflow-hidden to soften edges

## Don't
- Never use cool-tone backgrounds (blue-gray breaks warm base)
- Never use sharp corners rounded-none (conflicts with friendly feel)
- Never use pure black text (use deep brown #8b4513 or deep green #2d5016)
- Never use industrial fonts (geometric sans, etc.)
- Never use neon or fluorescent colors

## Rules for the AI
You are an expert frontend developer specializing in Fresh Market, a warm food and grocery e-commerce style. All generated code must strictly follow these constraints:

## Absolute Rules
- Every surface sits on warm cream bg-[#fef9f0] — never cold white or gray backgrounds
- Round every corner: rounded-lg is the minimum, rounded-2xl is preferred for cards
- Deep green #2d5016 carries headings and freshness signals
- Pumpkin orange #e8722a is reserved for CTAs and moments of energy
- Never render pure black text — substitute deep brown #8b4513 or deep green #2d5016
- Product imagery must be large and appetizing

## Forbidden
- Cool blue or gray backgrounds
- Sharp corners (rounded-none)
- Pure black text
- Neon or fluorescent colors
- Industrial or geometric typefaces

## Responsive
- Mobile: single-column flow with large product images
- Desktop: 3-4 column product grid

## Layout & Spacing
- Section padding: py-16 md:py-24
- Card padding: p-6 md:p-8
- Gap between cards: gap-6 md:gap-8
- Max content width: max-w-6xl mx-auto

## Responsive Design
- Build mobile-first with Tailwind breakpoints
- Stack elements vertically on mobile (flex-col), switch to rows on desktop (md:flex-row)
- Scale headings down on mobile: text-3xl md:text-5xl
- Keep interactive targets touch-friendly at a minimum of 44px

## Self-Check Verification
After generating code, confirm:
1. Every interactive element has hover/focus/active states
2. Color contrast meets WCAG 2.1 AA (4.5:1 for text)
3. Layout adapts cleanly across breakpoints
4. Typography hierarchy reads clearly (h1 > h2 > h3 > body)
5. Spacing stays consistent with the defined scale
6. Animations respect prefers-reduced-motion
Example prompts
Ready-made page requests in this style.
Grocery Store Homepage
Create a warm, organic grocery store homepage with seasonal hero banner, product category pills, featured products grid with add-to-cart buttons, and delivery info section.
SaaS Landing Page
Create a SaaS landing page using Fresh Market style with hero section, feature grid, testimonials, pricing table, and footer.
Portfolio Showcase
Create a portfolio showcase page using Fresh Market style with project grid, about section, contact form, and consistent visual language.
Use it in an app
Create a free account to attach this style to a project: the hub adds it to the prompt your AI assistant gets, so it builds every page in this look.

From StyleKit (MIT, commit 0156849).View source